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In Their Own Words: Georgette Baeza

"We are making photographs to understand what our lives mean to us."

- Ralph Hattersley

In the age of the selfie, the most authentic way to capture an expression of a multigenerational family's milestones is with the help of a professional photographer.

Georgette Baeza, Workplace Wellness Practitioner, Fort Lauderdale, FL

Family Portrait, Dreamcatcher Series, Maternal Glow, Newborn Lifestyle Portrait

“Sandra is our family photographer, she captures images where you feel the energy of a moment traverse space and time."

Georgette Baeza never knew her grandmother but experienced the joy of getting to know her Abuela through a lifetime of images and generational storytelling. Georgette hopes to bestow the same expression for her family with multigenerational photographs collected over time.

"We've built a level of trust where I have no problem letting go of the creative direction. Sandra always surprises me, in a good way."

A wellness practitioner, Georgette is hyperfocused on being present in the moment. Rather than hanging photos on walls, she shares the images with family and friends on social media, gifting framed photos and personalized gifts like a thermos or coffee mug, and updating digital photo albums that anyone can enjoy.

"Sandra’s hallmark is that I can give her an idea, and she instinctively knows how to bring that vision to life. "

About Sandra Madhere Foto (formerly Keenography): Sandra Madhere provides clients with a photographic experience that combines her ability to be artistically creative and intuitive, with the utmost professionalism. Sandra Madhere Foto, a full-service portrait studio for the Metro Atlanta area specializes in artistic and aspirational imagery. As principal and owner, Sandra offers professional branding packages and customizable photoshoots on location for individuals and families.


Andrea Preziotti is an outsourced CMO specializing in content marketing, communications and community development for small and midsized businesses. When not traveling the globe, Andrea lives in Brooklyn, NY with a Siamese cat named Finn.



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