"Do I really need to show my face to grow my audience? (GROOOAAAN)"
I’ve heard this question and complaint more than I can count. (And between you and me I have asked this as well!)
But the truth is, you don't! 👇🏼
However, you will miss out on the COUNTLESS advantages that humanizing your brand with your face will bring to your audience. The results will likely be more engagement, more inquiries, more sales, and more business.
I know it's a lot easier to just keep doing what you're doing now. But as I’m sure you're well aware, there are numerous benefits to putting yourself out there on social media. Here are a few examples:
It builds TRUST - Your audience will trust you if you are perceived as dependable and consistent in your expertise, value, and personality.
It builds LIKEABILITY - When you talk to your client for the first time they will feel a sense of familiarity, because it’ll be like you’ve already met. That helps create a feeling of comfort with you from the beginning. In my field it makes my job much easier, and I’m sure it will be the same for you!
It builds CHEMISTRY - Allowing your followers to get to know you will make them feel even more drawn to what you do as they gain a better appreciation of your personality and story.
Seeing your face and hearing your voice is much more memorable than just reading graphics with words on it. Don’t you think?
Let’s take for example your favorite entrepreneur or creator. Do you immediately see their face? Now try to describe their most recent infographic. Just a little something to ponder!
Yes it’s scary, even terrifying, putting yourself out there.
But you know what is even more frightening?
NO growth. NO sales. NO engagement. NO business.
Now are you ready to show your face to help your business grow?
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Until next time,
Sandy Madhere